An American story which warranted a mention. Some genius over at GM (General Motors) HQ thought this advert was a good idea. That was until it was panned by a number of cycling websites and brands within days of its release. It found its way to a few American university campus newspapers. Needless to say the uproar caused it to be cancelled prior to national release. Shame really, a national PR blunder of this proportion could of been quite entertaining.
Giant made a brilliant advert response. Read on to see Giants Advert and GM's apology.
Cycling community 1 Motor Industry 0
There was ever only going to be one winner.
To be honest, being a part time American resident I'm surprised GM pulled this ad from the noise created by a group of passionate cyclists and bike advocates. Who said Americans were more interested in big trucks and fast food?
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