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Friday, 13 April 2012

Calling All Commuters - Levi's Have Arrived!







The highly anticipated Levi's Commuter Series has finally arrived, a collection made specifically with the urban cyclist in mind. The slim-fitting 511 jeans and trousers are equipped with a higher back rise plus utility waistband for U-lock storage, while the entire collection, including the Trucker Jacket and Workshirt, features Sanitized Brand Technology to protect against odors, Nanosphere Technology that repels water and stains, stretch fabrics for comfort, reinforced panels for durability, and 3M reflective details for safe riding at night. The collection offers functional yet stylish features and performance technologies made for the demands of urban cycling


Look Mum No Hands hosted the official launch event for the Levi's Commuter Series last night, and luckily we were able to attend and finally get our hands on the collection. Check out images from the Levi’s Commuter Series lookbook, pictures from the night's festivities and a video of the Sprint King of London competition (a must see) after the jump.







Even though we were tempted by the free gear up for grabs for the winners, the Bicycle Basecamp team didn't compete. Based on the times clocked by the two guys above we felt a 500 metre sprint dash after a few beers probably wasn't advised. 




Pictures from the Official Levi's Commuter Series Launch Event


Sprint Kings of London- Contestants limbering up

First look - Levi's 511 Commuter Jeans. 

The scene at Look Mum No Hands


Levi’s Commuter Series Spring/Summer 2012 edition lookbook. The corresponding campaign video above showcases the various continental locales and weather conditions — as well as sartorial sensibilities — for which the goods are tailor made: nighttime city streets in Asia, rain-splashed avenues in Europe, and sun-soaked beachside paths in the U.S. Check out the lookbook below and grab your pair of Levi's Commuter 511 from their UK online store HERE




@Levis_UK 

1 comment:

Cityrider said...

Loving these! Where can I buy them?